Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever message customers without a reason. Make sure you are giving your customers relevant and interesting content. A marketing campaign that starts sending out random or useless texts will not be a success. Customers demand information in the marketing texts they receive.
Make your point but keep it short when it comes to mobile content. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Sticking to your mission statement keeps your business focused and efficient.
A home base is essential for your standalone mobile platform. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Be wary of the time of day you text your customers. Not too late not too early. Customers will be irritated if they are awakened by a mobile marketing text.
Remember that the audience you are targeting are people and they are busy, just like you. Treat your potential customers with respect, even if they happen to be rude to you.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Research a variety of approaches before beginning your mobile marketing program. By doing so, you are sure to attract additional clientele and generate new profits.